Balaji Institute Of Technology & Management (BITM)

Balaji Institute Of Technology & Management (BITM)

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MBA Technology Management

The revised MBA Programme Structure 2025 aligns with Choice Based Credit System (CBCS) and Outcomes Based Education (OBE) to ensure greater academic flexibility, learner-centric approaches, and enhanced educational outcomes.


This curriculum seeks to create capable, socially accountable, and future-oriented business leaders through the promotion of critical thinking, innovativeness, ethical decision-making, and good communication. It offers a balanced blend of core knowledge, functional knowledge, and industry-specific skills that equip graduates to cope with unfolding challenges and opportunities in various sectors.

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MBA Technology Management

Location

On-Campus at Pune: 9:00 AM to 4:30 PM

Programme Duration

2 Years

Last Date to Apply

11th May 2026 of Application

Start Date

18th June 2026

Preamble

The revised MBA Programme Structure 2025 aligns with Choice Based Credit System (CBCS) and Outcomes Based Education (OBE) to ensure greater academic flexibility, learner-centric approaches, and enhanced educational outcomes.


This curriculum seeks to create capable, socially accountable, and future-oriented business leaders through the promotion of critical thinking, innovativeness, ethical decision-making, and good communication. It offers a balanced blend of core knowledge, functional knowledge, and industry-specific skills that equip graduates to cope with unfolding challenges and opportunities in various sectors.

 

Definitions

  • Programme Educational Objectives (PEOs): Programme Educational Objectives are future focused long term goals that describe what graduates of an academic programme are expected to achieve within a few years of graduation. They reflect the career and professional accomplishments that the programme prepares students for.

  • Graduate Attributes (GAs): Graduate Attributes are qualities, skills and capabilities that a student is expected to acquire by the time they graduate from a programme. These are often generic, transferable skills that apply across disciplines and prepare students for professional success, and lifelong learning.

  • Programme Outcomes (POs): Programme Outcomes are a set of statements that describes what students (learners) of the programme are expected to know and be able to perform or attain by the time of graduation.

  • Course Outcomes(COs): Measurable statements that describe what a student is expected to know, do, or value after completing a course.

  • Generic Core (GC): Compulsory course to be studied by a candidate as a core requirement to complete the requirement of a degree in a said discipline of study. Therefore, Generic Core courses are mandatory and fundamental in nature. These courses cannot be substituted by any other courses.

  • Generic Elective(GE): An elective course which is common across disciplines / subjects is called a generic elective. ‘Generic Elective’ courses develop generic proficiencies amongst the students.

  • Specialization Core (SC): Specialization Core are the compulsory courses for all the students of a particular specialization.

  • Specialization Elective (SE): A ‘Discipline centric’ elective is called ‘Specialization Elective.’ Specialization Elective courses, in the Semester II, III and IV are focused on a specialization.

 

Graduate Attributes (GAs)

At the end of the MBA programme the learner shall exhibit:

  • GA1: Managerial and Leadership Competence

  • GA2: Communication and Interpersonal Effectiveness

  • GA3: Creativity, Innovation, and Entrepreneurial Mindset

  • GA4: Research and Analytical Thinking

  • GA5: Global and Cross-cultural Orientation

  • GA6: Digital and Technological Proficiency

  • GA7: Entrepreneurship &Intrapreneurship Orientation

  • GA8: Results Orientation and Problem Solving

  • GA9: Ethical, Social, and Environmental Responsibility

  • GA10: Lifelong Learning and Personal Growth

 

Foundation Courses

Foundation courses are preparatory programs designed to equip students with the academic skills and knowledge needed for basic understanding of a particular course. With an aim to establish a common foundation in key areas such as Business Analytics, Accounting, and Technology, SBUP offers various bridge courses.

 

Value Added Courses (VAC)

Value Added Courses are skill-enhancing programs offered by SBUP alongside regular academic curricula to bridge the gap between academic learning and industry requirements, improving students' employability and practical knowledge. The domain specific value added courses will be offered based on current trends and practices of industry.

Comprehensive Concurrent Evaluation (CCE) Methods

The Controller of Examination along with Academics Department prepare the CCE Plan for all the semesters. The CCE parameters are listed below:

 

Group 1 Group 2 Group 3
Mid Term Examinations Business Simulations Project Evaluation
Quiz Online Certification Courses Case Study Assessment
Model Development Presentation Practical Assignment
- - Viva Voce

 

A combination of above components would form the basis of Comprehensive Concurrent Evaluation for courses.

Program Educational Outcomes (PEOs)

PEO1: Professional and Functional Expertise: Provide graduates with proficiency and applied skills in their specialization of choice to function well in dynamic business environment.

PEO2: Leadership, Innovation, and Entrepreneurial Mindset: Cultivate creativity and innovation with an entrepreneurial and intrapreneurial approach for impactful, ethical leadership.


PEO3: Analytical Thinking and Technology Integration: Develop rigorous analytical, quantitative, and problem-solving skills by integrating cutting-edge tools, digital technologies, and data-driven decision-making across business functions.


PEO4: Global Perspective with Societal Responsibility: Develop a global perspective, cross-cultural awareness, and high sense of professional ethics and social responsibility to make meaningful contributions to businesses and society.


PEO5: Lifelong Learning and Adaptability: Foster lifelong learning, self-improvement, and resilience to evolving business environments, equipping graduates for long-term prosperity in diverse career paths.

Program Outcomes

PO1: Domain Knowledge: Gain domain knowledge for understanding business issues and make effective decisions


PO2: Critical Thinking and Problem-Solving Skills: Apply theories, appropriate techniques strategic tools, and technology-driven approaches for planning, analysis, execution, and data-driven decision-making.


PO3: Communication and Leadership Skills: Enhance Communication Skills; verbal, written and presentation skills in students and develop leadership skills by working effectively in teams


PO4: Entrepreneurial Mind Set: Seek information, identify risks, innovate and foster entrepreneurial orientation


PO5: International Perspective: Develop abilities to understand international business environment and assess issues of global significance


PO6: Ethical and Sustainable Business Practices: Foster ethical and sustainable business practices, integrating personal and professional ethics while considering societal and environmental impacts.


PO7: Holistic Development, Indian Ethos and National Security: Elevating personal and professional growth through emotional and social intelligence while embracing the Indian Values and cultural wisdom, and awareness of national security concerns to contribute meaningfully to nation-building.

Program Specific Outcomes (PSOs)


Data Science and Business Analytics

  • PSO1- Research Mindset: Conduct intensive research investigation and analyze usually in response to a specific business problem.

  • PSO2- Analytical Skills: Providing a strong analytical basis in key functional areas and enabling a high degree of academic flexibility.

  • PSO3- Decision Making: Foster analytical and critical thinking abilities for data-based decision making.



Digital Marketing and Business Analytics

  • PSO1-Ethical and Legal Aspects: Examine the ethical and legal issues in digital marketing and digital marketing research

  • PSO2- Digital Marketing Strategies: Process and develop digital marketing strategies by interpreting the results of SEO

  • PSO3- Social media marketing and Analytics: Identify the elements of social media marketing and social media analytics



Product Management and Business Analytics

  • PSO1- Manage and lead businesses: Developing skills among graduates through hands-on learning methods essential to successfully manage and lead businesses across the globe.

  • PSO2- Competitive in Corporate World: Providing opportunities to students for competing in corporate world characterized by diversity, rapid technological development, and a fiercely competitive marketplace.

  • PSO3- Creativity and Innovation: The ability to use creativity and innovation while making decisions and Application of multidisciplinary knowledge comprising of finance, operations, system, marketing and human resources management to integrate business projects as well as to manage effectively through professional ethics and social responsibility

Courses & Specialization

  • Data Science and Business Analytics

  • Digital Marketing and Business Analytics

  • Product Management and Business Analytics

Assessment

All 3 Credit and some 2 Credit courses will have 50% internal component and 50% component as external [University] examination. All 1 and 6 Credit and some 2 credit Course will have Internal component for evaluation.

Standard Of Passing

The total weightage (100%) for some subject is equally divided (50/50) between Internals and End Term Examinations and some subjects are totally evaluated by internal component. Students are expected to obtain a minimum of 40% of marks in the internals and the End Term Examinations individually to be considered as pass in the particular subject. Sri Balaji University, Pune follows grading system for awarding grade and grade points to students. It follows 10-pointgrade scale, SGPA and CGPA are calculated as the weighted average of grade point multiplied by the credits for the courses.

The system of evaluation will be as follows: For each course, the score of internal assessment and the End term examinations will be added together and then converted into a grade and grade point average. A student shall be said to have earned the credits for the course if he/she earns minimum of 40% marks in internals and End term examinations separately. Grade point less than 4.00 will be treated as grade F (fail). Results will be declared for each semester and the final grade-sheet will give total grades and grade point.

Award Of Degree

Master of Business Administration will be awarded at the end of semester IV examination by taking into consideration the performance of all semester examinations after obtaining minimum 4 CGPA out of 10 CGPA.

Classification of Credits

Semester Course Type No. of Courses Credits Total Credits
I  Generic Core 2 3 6
I  Generic Core 7 2 14
I  Generic Core 2 1 2
I  Generic Core 1 0 0
I  Specialization Core 2 2 6
I  Generic Elective 2 (4) 2 4
Total 16 (18) - 30
II  Generic Core 1 3 3
II  Generic Core 3 2 6
II  Generic Core 1 1 1
II  Generic Core 1 0 0
II  Specialization Core 4 2 8
II  Generic Elective 1* 4 4
II  Generic Elective 1 3 3
II  Generic Elective 1 (5) 2 2
II  Specialization Elective 2 (5) 2 4
Total 15 (22) - 31
III  Generic Core 1 6 6
III  Generic Core 2 2 14
III  Generic Core 1 0 0
III  Specialization Core 5 2 10
III  Generic Elective 1 (4) 2 2
III  Specialization Elective 4 (6) 2 8
Total 14 (19) - 30
IV  Generic Core 1 4 4
IV  Generic Core 6 2 12
IV  Specialization Core 3 2 6
Total 7 - 16
Grand Total 52 (66) - 107

 

Note: The figures within the brackets represent the total number of subjects offered in that category, while the figures provided outside the brackets indicate the number of courses a student is required to opt for.


*In case a student does not opt for the 4-credit course, he/she can choose two additional 2-credit courses. Accordingly, the total number of courses for such students will increase by 1, i.e., to 16.

 

Legends
GC: Generic Core GE: Generic Elective SE: Specialization Elective
CGPA: Cumulative Grade
Point Average		 SGPA: Semester Grade
Point Average		  

Contact

For additional information, questions, and queries, please visit the website of Sri Balaji University, Pune. The admission cell can be contacted by post or phone.

 

Address: S. No. 55/2-7, Tathawade, Off Mumbai - Bangalore Bypass, Pune - 411033.


Telephone: 08069591888


Email: admissions@sbup.edu.in

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Programme Core
08PGFM005 MBA240102 Financial Management 3 - 75 75 100
08PGBA098 MBA240104 Statistics for Analytics 3 - 75 75 100
08PGGM036 MBA240105 Economics Theory ( Micro & Macroeconomics) 2 - 50 50 100
08PGGM017 MBA240108 Research Methodology 2 - 50 50 100
08PGFM041 MBA240112 Financial Accounting & Analysis 2 - 50 50 100
08PGOM002 MBA240116 Operations Management 2 - 50 50 100
08PGHR029 MBA240123 Organisational Behaviour 2 - 50 50 100
08PGBA097 MBA240129 Introduction to Business Analytics 2 - 50 50 100
08PGBA099 MBA240130 Programming for Data Science 2 - 50 50 100
08PGBA100 MBA240131 Database Management System 2 - 50 50 100
08PGBA028 MBA240132 Business Modelling using Excel 2 - 100 0 100
08PGGM001 MBA240133 Business Communication 2 - 100 0 100
08PGMM034 MBA240135 Essentials of Marketing Management 2 - 50 50 100
08PGGM043 MBA240138 General Business Management Simulation (FIRM) 1 - 50 0 50
08PGGM044 MBA240139 EdX 1 1 - 50 0 50
Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM009 MBA240201 Quantitative Techniques 3 - 75 75 100
08PGFM027 MBA240213 Cost And Management Accounting 2 - 50 50 100
08PGOM040 MBA240219 6 Sigma (KPMG) 2 - 50 50 100
08PGOM032 MBA240220 Supply Chain Management 2 - 50 50 100
08PGBA102 MBA240240 Introduction to Big Data Ecosystem 2 - 50 50 100
08PGBA105 MBA240241 Statistical Data Analysis Using R Package 2 - 50 50 100
08PGBA067 MBA240242 Analytics Project Management 2 - 50 50 100
08PGBA106 MBA240243 Data Wrangling with SQL 2 - 50 50 100
08PGBA118 MBA240259 Enabling Technologies : Industry 5.0 2 - 50 50 100
08PGBA108 MBA240260 MBA240260 50 - 1 0 50
08PGGM045 MBA240262 EdX 2 1 - 50 0 50
Specialisation Core
08PGBA107 MBA240244 Big Data Analytics 2 Data Science And Business Analytics 50 50 100
08PGBA068 MBA240245 D2C E-Commerce Digital Growth Scaling 2 Digital Marketing And Business Analytics 50 50 100
08PGBA070 MBA240246 Fundamentals In Product Management & Product Strategy 2 Product Management And Business Analytics 50 50 100
08PGBA069 MBA240247 In-Bound Marketing, Content Marketing & Social Media Marketing 2 Digital Marketing And Business Analytics 50 50 100
08PGBA061 MBA240248 Marketing Analytics 2 Data Science And Business Analytics 50 50 100
08PGBA071 MBA240249 Product Design And Prototyping 2 Product Management And Business Analytics 50 50 100
Open Elective
08PGBA061 MBA240248 Marketing Analytics 2 (Digital Marketing And Business Analytics)/(Product Management And Business Analytics) 50 50 100
08PGBA060 MBA240251 Data Visualisation Using Tableau 2 - 50 50 100
08PGBA104 MBA240252 Cloud Computing & IoT 2 Data Science And Business Analytics 50 50 100
08PGBA080 MBA240254 Web & Social Media Analytics 2 - 50 50 100
08PGBA072 MBA240264 SAP - Analytics Cloud 4 Data Science And Business Analytics 200 200 100
Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM021 MBA240301 Design Thinking 2 - 50 50 100
08PGGM030 MBA240302 Entrepreneurship 2 - 50 50 100
08PGBA113 MBA240343 Metaverse for Technology 2 - 50 50 100
08PGBA074 MBA240345 Operations & Supply Chain Analytics 2 - 50 50 100
08PGBA079 MBA240346 AI & Machine Learning Using R and Python 2 - 50 50 100
08PGBA114 MBA240348 Forecasting for Business 2 - 50 50 100
08PGGM039 MBA240367 Research Paper Writing 3 - 0 150 150
08PGGM028 MBA240368 Summer Internship 6 - 0 300 300
08PGGM046 MBA240370 Edx 3 1 - 50 0 50
Specialisation Core
08PGBA103 MBA240352 Financial Analytics 2 Technology Management 50 50 100
Open Elective
08PGBA082 MBA240351 Blockchain Technologies 2 Blockchain Technologies 50 50 100
08PGBA084 MBA240355 Big Data Engineering with Spark 2 Data Science And Business Analytics 50 50 100
08PGBA078 MBA240356 HR Analytics 2 Data Science And Business Analytics 50 50 100
08PGBA081 MBA240357 IBM Cognos Analytics 2 Data Science And Business Analytics 50 50 100
08PGBA083 MBA240358 Robotic Process Automation 2 Data Science And Business Analytics 50 50 100
08PGBA087 MBA240359 Email Marketing and Mobile SEO 2 Digital Marketing And Business Analytics 50 50 100
08PGBA088 MBA240360 Pay Per Click: An online internet model 2 Digital Marketing And Business Analytics 50 50 100
08PGBA086 MBA240361 Search Engine Optimization (SEO) 2 Digital Marketing And Business Analytics 50 50 100
08PGBA089 MBA240362 Text Analytics and NLP 2 Digital Marketing And Business Analytics 50 50 100
08PGBA094 MBA240363 UX & UI Design 2 Product Management And Business Analytics 50 50 100
08PGBA091 MBA240364 Product Engineering 2 Product Management And Business Analytics 50 50 100
08PGBA092 MBA240365 Growth & Scaling 2 Product Management And Business Analytics 50 50 100
08PGBA093 MBA240366 Analytics for Product Management 2 Product Management And Business Analytics 50 50 100
Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM029 MBA240401 Business Ethics & Corporate Governance 2 - 50 50 100
08PGGM031 MBA240404 Corporate Social Responsibility And Sustainability 2 - 50 50 100
08PGGM033 MBA240403 Disaster Management 2 - 50 50 100
08PGBA085 MBA240420 AI & Deep Learning 2 - 50 50 100
08PGBA117 MBA240421 Business Application IoT 2 - 50 50 100
08PGGM032 MBA240425 Dissertation 6 - 0 300 300
08PGGM047 MBA240426 Edx 4 1 - 50 0 50
Specialisation Core
08PGBA090 MBA240422 New Age Digital Marketing 2 Digital Marketing And Business Analytics 50 50 100
08PGBA096 MBA240423 Optimization Techniques for Business 2 Data Science And Business Analytics 50 50 100
08PGBA075 MBA240424 Product Marketing & Launch 2 Product Management And Business Analytics 50 50 100
Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM004 MBA250101 Business Statistics 3 ALL 75 75 150
08PGFM019 MBA250102 Management Accounting 3 All 75 75 150
08PGGM048 MBA250104 Microeconomics 2 All 50 50 100
08PGOM002 MBA250105 Operations Management 2 All 50 50 100
08PGHR029 MBA250106 Organisational Behaviour 2 All 50 50 100
08PGGM015 MBA250107 Business Research Methods 2 All 50 50 100
08PGMM001 MBA250108 Marketing Management 2 All 50 50 100
08PGGM052 MBA250109 Principles and Practices of Entrepreneurship 2 All 100 0 100
08PGHR042 MBA250110 Fundamentals of Human Resource Management 2 All 50 50 100
08PGGM050 MBA250115 Indian Knowledge System 1 All 50 0 50
08PGGM051 MBA250116 Project Based Learning 1 All 25 25 50
08PGGM049 MBA250117 Holistic Development- Health & Wellness 0 All 0 0 0
Specialisation Core
08PGBA119 MBA250124 Programming for Managers 2 All 50 50 100
08PGBA120 MBA250125 Introduction to Digital Marketing 2 Digital Marketing and Business Analytics 50 50 100
08PGBA121 MBA250126 Business Information System 2 Data Science and Business Analytics / Product Management and Business Analytics 50 50 100
Generic Elective (Select any 2 from 4 courses)
08PGBA122 MBA250127 Business Modelling using Spreadsheet 2 All 50 50 100
08PGGM001 MBA250128 Business Communication 2 All 50 50 100
08PGGM053 MBA250129 Business, Government and Society 2 All 50 50 100
08PGGM054 MBA250130 Management concepts and Applications 2 All 50 50 100
Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Generic Core
08PGFM005 MBA250201 Financial Management 3 All 75 75 100
08PGGM024 MBA250202 Strategic Management 2 All 50 50 100
08PGGM056 MBA250203 Macro-economics 2 All 50 50 100
08PGBA123 MBA250204 Business Analytics 2 All 50 50 100
08PGGM058 MBA250214 Sustainability Management 1 All 50 0 50
08PGGM057 MBA250215 Holistic Development- Professional Etiquettes 0 All 0 0 0
Specialisation Core
08PGBA106 MBA250228 Data Wrangling with SQL 2 All 50 50 100
08PGBA124 MBA250229 Statistics for Machine Learning 2 All 50 50 100
08PGBA125 MBA250230 Big Data Engineering 2 Data Science And Business Analytics 50 50 100
08PGBA126 MBA250231 Multivariate data analysis 2 Data Science And Business Analytics 50 50 100
08PGBA127 MBA250232 E-commerce Environment 2 Digital Marketing And Business Analytics 50 50 100
08PGBA128 MBA250233 Digital Business Strategy 2 Digital Marketing And Business Analytics 50 50 100
08PGBA071 MBA250234 Product Design And Prototyping 2 Product Management And Business Analytics 50 50 100
08PGBA070 MBA250235 Fundamentals In Product Management & Product Strategy 2 Product Management And Business Analytics 50 50 100
Generic Elective (Select one SAP course of 4 credits, one 2-credit course, and one 3-credit course) or (Select three non-SAP courses of 2 credits each and one 3-credit course)
08PGBA072 MBA250239 SAP - Analytics Cloud 4 Data Science And Business Analytics 100 100 200
08PGOM061 MBA250242 Quantitative Techniques 3 ALL Except Operations 75 75 150
08PGOM032 MBA250244 Supply Chain Management 2 ALL Except Operations Batch 50 50 100
08PGBA133 MBA250246 Data Visualization for Business 2 NON-SAP 50 50 100
08PGGM059 MBA250247 Legal Aspects of Business 2 NON-SAP 50 50 100
08PGGM060 MBA250248 The Art of Storytelling 2 NON-SAP 50 50 100
08PGGM061 MBA250249 Managerial Mindset 2 NON-SAP 50 50 100
Specialisation Elective (Select any 2 from 5 courses from respective Specialization)
08PGBA082 MBA250266 Blockchain Technologies 2 Data Science and Business Analytics 50 50 100
08PGBA130 MBA250267 IT Risk Management 2 Data Science & Business Analytics 50 50 100
08PGBA086 MBA250268 Search Engine Optimization 2 Digital Marketing & Business Analytics 50 50 100
08PGBA087 MBA250269 Email Marketing and Mobile SEO 2 Digital Marketing & Business Analytics 50 50 100
08PGBA091 MBA250270 Product Engineering 2 Product Management & Business Analytics 50 50 100
08PGBA131 MBA250271 Product Roadmapping & Lifecycle 2 Product Roadmapping & Lifecycle 50 50 100
08PGBA104 MBA250272 Cloud Computing & IoT 2 All 50 50 100
08PGBA080 MBA250273 Web & Social Media Analytics 2 All 50 50 100
08PGBA132 MBA250274 Cyber Intelligence 2 All 50 50 100
Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM028 MBA250301 Summer Internship 6 All 150 150 300
08PGGM062 MBA250302 Research Paper Writing 2 All 50 50 100
08PGGM021 MBA250303 Design Thinking 2 All 50 50 100
08PGGM063 MBA250314 Holistic Development- Holistic Quotients 0 All 0 0 0
Specialization Core
08PGBA134 MBA250330 Applied Machine Learning 2 All 50 50 100
08PGBA105 MBA250331 Statistical Data Analysis Using R Package 2 All 50 50 100
08PGBA114 MBA250332 Forecasting for Business 2 All 50 50 100
08PGBA107 MBA250333 Big Data Analytics 2 Data Science and Business Analytics 50 50 100
08PGMM045 MBA250318 Marketing Analytics 2 Data Science and Business Analytics 50 50 100
08PGBA135 MBA250334 AI & Automation in Product Management 2 Product Management and Business Analytics 50 50 100
08PGBA136 MBA250335 IT Strategy and Consulting 2 Product Management and Business Analytics 50 50 100
08PGBA137 MBA250336 Social Media Analytics 2 Digital Marketing and Business Analytics 50 50 100
08PGBA138 MBA250337 AI in Digital Marketing 2 Digital Marketing and Business Analytics 50 50 100
Generic Elective (Select any 1 from 4 courses)
08PGGM033 MBA250338 Disaster Management 2 All 50 50 100
08PGGM064 MBA250339 Indian Ethos and Values for Management 2 All 50 50 100
08PGGM065 MBA250340 Intellectual Property Rights 2 All 50 50 100
08PGBA147 MBA250341 AI in Business 2 All 50 50 100
Specialization Elective (Select any 4 from 6 courses as per specialisation)
08PGHR055 MBA250313 HR Analytics 2 Data Science & Business Analytics 50 50 100
08PGBA139 MBA250360 Project Management for Analytics 2 Data Science & Business Analytic 50 50 100
08PGBA081 MBA250361 IBM Cognos Analytics 2 Data Science & Business Analytics 50 50 100
08PGBA140 MBA250362 Data Governance & Security 2 Data Science & Business Analytics 50 50 100
08PGFM055 MBA250324 Financial Analytics 2 Data Science & Business Analytics 50 50 100
08PGOM058 MBA250328 Operations & Supply Chain Analytics 2 Operations & Supply Chain Analytics 50 50 100
08PGBA141 MBA250363 CRM and Marketing Automation 2 Digital Marketing & Business Analytics 50 50 100
08PGBA142 MBA250364 Brand Management in Digital Age 2 Digital Marketing & Business Analytics 50 50 100
08PGBA088 MBA250365 Pay Per Click: An online internet model 2 Digital Marketing & Business Analytics 50 50 100
08PGBA089 MBA250366 Text Analytics and NLP 2 Digital Marketing & Business Analytics 50 50 100
08PGBA143 MBA250367 Customer Journey Mapping 2 Digital Marketing & Business Analytics 50 50 100
08PGBA144 MBA250368 Affiliate Marketing 2 Digital Marketing & Business Analytics 50 50 100
08PGOM060 MBA250369 Agile Project Management 2 Agile Project Management 50 50 100
08PGBA094 MBA250370 UX & UI Design 2 Product Management & Business Analytics 50 50 100
08PGBA092 MBA250371 Growth & Scaling 2 Product Management & Business Analytics 50 50 100
08PGBA093 MBA250372 Analytics for Product Management 2 Product Management & Business Analytics 50 50 100
08PGBA145 MBA250373 Digital Product Strategy 2 Product Management & Business Analytics 50 50 100
08PGBA146 MBA250374 Pricing Strategy & Analytics 2 Product Management & Business Analytics 50 50 100
Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM067 MBA250401 Dissertation 4 All 100 100 500
08PGGM029 MBA250402 Business Ethics & Corporate Governance 2 All 50 50 100
08PGIB019 MBA250403 Geopolitics in Business 2 All 50 50 100
08PGGM066 MBA250404 Corporate Social Responsibility 2 All 50 50 100
Specialization Core
08PGBA148 MBA250420 Digital Transformation 2 All 50 50 100
08PGBA149 MBA250421 Applied Forecasting 2 All 50 50 100
08PGBA096 MBA250422 Optimization Techniques for Business 2 Data Science & Business Analytics 50 50 100
08PGBA090 MBA250423 New Age Digital Marketing 2 Digital Marketing & Business Analytics 50 50 100
08PGBA075 MBA250424 Product Marketing & Launch 2 Product Management & Business Analytics 50 50 100

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Scholarships

Contact Information

S. No. 55/2-7, Tathawade, Off Mumbai - Bangalore Bypass Pune - 411033

Telephone: 08069591888

Email: admissions@sbup.edu.in

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Preamble

The revised MBA Programme Structure 2025 aligns with Choice Based Credit System (CBCS) and Outcomes Based Education (OBE) to ensure greater academic flexibility, learner-centric approaches, and enhanced educational outcomes.


This curriculum seeks to create capable, socially accountable, and future-oriented business leaders through the promotion of critical thinking, innovativeness, ethical decision-making, and good communication. It offers a balanced blend of core knowledge, functional knowledge, and industry-specific skills that equip graduates to cope with unfolding challenges and opportunities in various sectors.

 

Definitions

  • Programme Educational Objectives (PEOs): Programme Educational Objectives are future focused long term goals that describe what graduates of an academic programme are expected to achieve within a few years of graduation. They reflect the career and professional accomplishments that the programme prepares students for.

  • Graduate Attributes (GAs): Graduate Attributes are qualities, skills and capabilities that a student is expected to acquire by the time they graduate from a programme. These are often generic, transferable skills that apply across disciplines and prepare students for professional success, and lifelong learning.

  • Programme Outcomes (POs): Programme Outcomes are a set of statements that describes what students (learners) of the programme are expected to know and be able to perform or attain by the time of graduation.

  • Course Outcomes(COs): Measurable statements that describe what a student is expected to know, do, or value after completing a course.

  • Generic Core (GC): Compulsory course to be studied by a candidate as a core requirement to complete the requirement of a degree in a said discipline of study. Therefore, Generic Core courses are mandatory and fundamental in nature. These courses cannot be substituted by any other courses.

  • Generic Elective(GE): An elective course which is common across disciplines / subjects is called a generic elective. ‘Generic Elective’ courses develop generic proficiencies amongst the students.

  • Specialization Core (SC): Specialization Core are the compulsory courses for all the students of a particular specialization.

  • Specialization Elective (SE): A ‘Discipline centric’ elective is called ‘Specialization Elective.’ Specialization Elective courses, in the Semester II, III and IV are focused on a specialization.

 

Graduate Attributes (GAs)

At the end of the MBA programme the learner shall exhibit:

  • GA1: Managerial and Leadership Competence

  • GA2: Communication and Interpersonal Effectiveness

  • GA3: Creativity, Innovation, and Entrepreneurial Mindset

  • GA4: Research and Analytical Thinking

  • GA5: Global and Cross-cultural Orientation

  • GA6: Digital and Technological Proficiency

  • GA7: Entrepreneurship &Intrapreneurship Orientation

  • GA8: Results Orientation and Problem Solving

  • GA9: Ethical, Social, and Environmental Responsibility

  • GA10: Lifelong Learning and Personal Growth

 

Foundation Courses

Foundation courses are preparatory programs designed to equip students with the academic skills and knowledge needed for basic understanding of a particular course. With an aim to establish a common foundation in key areas such as Business Analytics, Accounting, and Technology, SBUP offers various bridge courses.

 

Value Added Courses (VAC)

Value Added Courses are skill-enhancing programs offered by SBUP alongside regular academic curricula to bridge the gap between academic learning and industry requirements, improving students' employability and practical knowledge. The domain specific value added courses will be offered based on current trends and practices of industry.

Comprehensive Concurrent Evaluation (CCE) Methods

The Controller of Examination along with Academics Department prepare the CCE Plan for all the semesters. The CCE parameters are listed below:

 

Group 1 Group 2 Group 3
Mid Term Examinations Business Simulations Project Evaluation
Quiz Online Certification Courses Case Study Assessment
Model Development Presentation Practical Assignment
- - Viva Voce

 

A combination of above components would form the basis of Comprehensive Concurrent Evaluation for courses.

Program Educational Outcomes (PEOs)

PEO1: Professional and Functional Expertise: Provide graduates with proficiency and applied skills in their specialization of choice to function well in dynamic business environment.

PEO2: Leadership, Innovation, and Entrepreneurial Mindset: Cultivate creativity and innovation with an entrepreneurial and intrapreneurial approach for impactful, ethical leadership.


PEO3: Analytical Thinking and Technology Integration: Develop rigorous analytical, quantitative, and problem-solving skills by integrating cutting-edge tools, digital technologies, and data-driven decision-making across business functions.


PEO4: Global Perspective with Societal Responsibility: Develop a global perspective, cross-cultural awareness, and high sense of professional ethics and social responsibility to make meaningful contributions to businesses and society.


PEO5: Lifelong Learning and Adaptability: Foster lifelong learning, self-improvement, and resilience to evolving business environments, equipping graduates for long-term prosperity in diverse career paths.

Program Outcomes

PO1: Domain Knowledge: Gain domain knowledge for understanding business issues and make effective decisions


PO2: Critical Thinking and Problem-Solving Skills: Apply theories, appropriate techniques strategic tools, and technology-driven approaches for planning, analysis, execution, and data-driven decision-making.


PO3: Communication and Leadership Skills: Enhance Communication Skills; verbal, written and presentation skills in students and develop leadership skills by working effectively in teams


PO4: Entrepreneurial Mind Set: Seek information, identify risks, innovate and foster entrepreneurial orientation


PO5: International Perspective: Develop abilities to understand international business environment and assess issues of global significance


PO6: Ethical and Sustainable Business Practices: Foster ethical and sustainable business practices, integrating personal and professional ethics while considering societal and environmental impacts.


PO7: Holistic Development, Indian Ethos and National Security: Elevating personal and professional growth through emotional and social intelligence while embracing the Indian Values and cultural wisdom, and awareness of national security concerns to contribute meaningfully to nation-building.

Program Specific Outcomes (PSOs)


Data Science and Business Analytics

  • PSO1- Research Mindset: Conduct intensive research investigation and analyze usually in response to a specific business problem.

  • PSO2- Analytical Skills: Providing a strong analytical basis in key functional areas and enabling a high degree of academic flexibility.

  • PSO3- Decision Making: Foster analytical and critical thinking abilities for data-based decision making.



Digital Marketing and Business Analytics

  • PSO1-Ethical and Legal Aspects: Examine the ethical and legal issues in digital marketing and digital marketing research

  • PSO2- Digital Marketing Strategies: Process and develop digital marketing strategies by interpreting the results of SEO

  • PSO3- Social media marketing and Analytics: Identify the elements of social media marketing and social media analytics



Product Management and Business Analytics

  • PSO1- Manage and lead businesses: Developing skills among graduates through hands-on learning methods essential to successfully manage and lead businesses across the globe.

  • PSO2- Competitive in Corporate World: Providing opportunities to students for competing in corporate world characterized by diversity, rapid technological development, and a fiercely competitive marketplace.

  • PSO3- Creativity and Innovation: The ability to use creativity and innovation while making decisions and Application of multidisciplinary knowledge comprising of finance, operations, system, marketing and human resources management to integrate business projects as well as to manage effectively through professional ethics and social responsibility

Courses & Specialization

  • Data Science and Business Analytics

  • Digital Marketing and Business Analytics

  • Product Management and Business Analytics

Assessment

All 3 Credit and some 2 Credit courses will have 50% internal component and 50% component as external [University] examination. All 1 and 6 Credit and some 2 credit Course will have Internal component for evaluation.

Standard Of Passing

The total weightage (100%) for some subject is equally divided (50/50) between Internals and End Term Examinations and some subjects are totally evaluated by internal component. Students are expected to obtain a minimum of 40% of marks in the internals and the End Term Examinations individually to be considered as pass in the particular subject. Sri Balaji University, Pune follows grading system for awarding grade and grade points to students. It follows 10-pointgrade scale, SGPA and CGPA are calculated as the weighted average of grade point multiplied by the credits for the courses.

The system of evaluation will be as follows: For each course, the score of internal assessment and the End term examinations will be added together and then converted into a grade and grade point average. A student shall be said to have earned the credits for the course if he/she earns minimum of 40% marks in internals and End term examinations separately. Grade point less than 4.00 will be treated as grade F (fail). Results will be declared for each semester and the final grade-sheet will give total grades and grade point.

Award Of Degree

Master of Business Administration will be awarded at the end of semester IV examination by taking into consideration the performance of all semester examinations after obtaining minimum 4 CGPA out of 10 CGPA.

Classification of Credits

Semester Course Type No. of Courses Credits Total Credits
I  Generic Core 2 3 6
I  Generic Core 7 2 14
I  Generic Core 2 1 2
I  Generic Core 1 0 0
I  Specialization Core 2 2 6
I  Generic Elective 2 (4) 2 4
Total 16 (18) - 30
II  Generic Core 1 3 3
II  Generic Core 3 2 6
II  Generic Core 1 1 1
II  Generic Core 1 0 0
II  Specialization Core 4 2 8
II  Generic Elective 1* 4 4
II  Generic Elective 1 3 3
II  Generic Elective 1 (5) 2 2
II  Specialization Elective 2 (5) 2 4
Total 15 (22) - 31
III  Generic Core 1 6 6
III  Generic Core 2 2 14
III  Generic Core 1 0 0
III  Specialization Core 5 2 10
III  Generic Elective 1 (4) 2 2
III  Specialization Elective 4 (6) 2 8
Total 14 (19) - 30
IV  Generic Core 1 4 4
IV  Generic Core 6 2 12
IV  Specialization Core 3 2 6
Total 7 - 16
Grand Total 52 (66) - 107

 

Note: The figures within the brackets represent the total number of subjects offered in that category, while the figures provided outside the brackets indicate the number of courses a student is required to opt for.


*In case a student does not opt for the 4-credit course, he/she can choose two additional 2-credit courses. Accordingly, the total number of courses for such students will increase by 1, i.e., to 16.

 

Legends
GC: Generic Core GE: Generic Elective SE: Specialization Elective
CGPA: Cumulative Grade
Point Average		 SGPA: Semester Grade
Point Average		  

Contact

For additional information, questions, and queries, please visit the website of Sri Balaji University, Pune. The admission cell can be contacted by post or phone.

 

Address: S. No. 55/2-7, Tathawade, Off Mumbai - Bangalore Bypass, Pune - 411033.


Telephone: 08069591888


Email: admissions@sbup.edu.in

Course Structure

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Programme Core
08PGFM005 MBA240102 Financial Management 3 - 75 75 150
08PGBA098 MBA240104 Statistics for Analytics 3 - 75 75 150
08PGGM036 MBA240105 Economics Theory ( Micro & Macroeconomics) 2 - 50 50 100
08PGGM017 MBA240108 Research Methodology 2 - 50 50 100
08PGFM041 MBA240112 Financial Accounting & Analysis 2 - 50 50 100
08PGOM002 MBA240116 Operations Management 2 - 50 50 100
08PGHR029 MBA240123 Organisational Behaviour 2 - 50 50 100
08PGBA097 MBA240129 Introduction to Business Analytics 2 - 50 50 100
08PGBA099 MBA240130 Programming for Data Science 2 - 50 50 100
08PGBA100 MBA240131 Database Management System 2 - 50 50 100
08PGBA028 MBA240132 Business Modelling using Excel 2 - 100 0 100
08PGGM001 MBA240133 Business Communication 2 - 100 0 100
08PGMM034 MBA240135 Essentials of Marketing Management 2 - 50 50 100
08PGGM043 MBA240138 General Business Management Simulation (FIRM) 1 - 50 0 50
08PGGM044 MBA240139 EdX 1 1 - 50 0 50
Total 30 - 900 600 1500

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM009 MBA240201 Quantitative Techniques 3 - 75 75 150
08PGFM027 MBA240213 Cost And Management Accounting 2 - 50 50 100
08PGOM040 MBA240219 6 Sigma (KPMG) 2 - 50 50 100
08PGOM032 MBA240220 Supply Chain Management 2 - 50 50 100
08PGBA102 MBA240240 Introduction to Big Data Ecosystem 2 - 50 50 100
08PGBA105 MBA240241 Statistical Data Analysis Using R Package 2 - 50 50 100
08PGBA067 MBA240242 Analytics Project Management 2 - 50 50 100
08PGBA106 MBA240243 Data Wrangling with SQL 2 - 50 50 100
08PGBA118 MBA240259 Enabling Technologies : Industry 5.0 2 - 50 50 100
08PGBA108 MBA240260 MBA240260 50 - 1 0 1
08PGGM045 MBA240262 EdX 2 1 - 50 0 50
Total 70 - 526 475 1001
Specialisation Core
08PGBA107 MBA240244 Big Data Analytics 2 Data Science And Business Analytics 50 50 100
08PGBA068 MBA240245 D2C E-Commerce Digital Growth Scaling 2 Digital Marketing And Business Analytics 50 50 100
08PGBA070 MBA240246 Fundamentals In Product Management & Product Strategy 2 Product Management And Business Analytics 50 50 100
08PGBA069 MBA240247 In-Bound Marketing, Content Marketing & Social Media Marketing 2 Digital Marketing And Business Analytics 50 50 100
08PGBA061 MBA240248 Marketing Analytics 2 Data Science And Business Analytics 50 50 100
08PGBA071 MBA240249 Product Design And Prototyping 2 Product Management And Business Analytics 50 50 100
Total 12 - 300 300 600
Open Elective
08PGBA061 MBA240248 Marketing Analytics 2 (Digital Marketing And Business Analytics)/(Product Management And Business Analytics) 50 50 100
08PGBA060 MBA240251 Data Visualisation Using Tableau 2 - 50 50 100
08PGBA104 MBA240252 Cloud Computing & IoT 2 Data Science And Business Analytics 50 50 100
08PGBA080 MBA240254 Web & Social Media Analytics 2 - 50 50 100
08PGBA072 MBA240264 SAP - Analytics Cloud 4 Data Science And Business Analytics 200 200 400
Total 12 - 400 400 800

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM021 MBA240301 Design Thinking 2 - 50 50 100
08PGGM030 MBA240302 Entrepreneurship 2 - 50 50 100
08PGBA113 MBA240343 Metaverse for Technology 2 - 50 50 100
08PGBA074 MBA240345 Operations & Supply Chain Analytics 2 - 50 50 100
08PGBA079 MBA240346 AI & Machine Learning Using R and Python 2 - 50 50 100
08PGBA114 MBA240348 Forecasting for Business 2 - 50 50 100
08PGGM039 MBA240367 Research Paper Writing 3 - 0 150 150
08PGGM028 MBA240368 Summer Internship 6 - 0 300 300
08PGGM046 MBA240370 Edx 3 1 - 50 0 50
Total 22 - 350 750 1100
Specialisation Core
08PGBA103 MBA240352 Financial Analytics 2 Technology Management 50 50 100
Total 2 - 50 50 100
Open Elective
08PGBA082 MBA240351 Blockchain Technologies 2 Blockchain Technologies 50 50 100
08PGBA084 MBA240355 Big Data Engineering with Spark 2 Data Science And Business Analytics 50 50 100
08PGBA078 MBA240356 HR Analytics 2 Data Science And Business Analytics 50 50 100
08PGBA081 MBA240357 IBM Cognos Analytics 2 Data Science And Business Analytics 50 50 100
08PGBA083 MBA240358 Robotic Process Automation 2 Data Science And Business Analytics 50 50 100
08PGBA087 MBA240359 Email Marketing and Mobile SEO 2 Digital Marketing And Business Analytics 50 50 100
08PGBA088 MBA240360 Pay Per Click: An online internet model 2 Digital Marketing And Business Analytics 50 50 100
08PGBA086 MBA240361 Search Engine Optimization (SEO) 2 Digital Marketing And Business Analytics 50 50 100
08PGBA089 MBA240362 Text Analytics and NLP 2 Digital Marketing And Business Analytics 50 50 100
08PGBA094 MBA240363 UX & UI Design 2 Product Management And Business Analytics 50 50 100
08PGBA091 MBA240364 Product Engineering 2 Product Management And Business Analytics 50 50 100
08PGBA092 MBA240365 Growth & Scaling 2 Product Management And Business Analytics 50 50 100
08PGBA093 MBA240366 Analytics for Product Management 2 Product Management And Business Analytics 50 50 100
Total 26 - 650 650 1300

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM029 MBA240401 Business Ethics & Corporate Governance 2 - 50 50 100
08PGGM031 MBA240404 Corporate Social Responsibility And Sustainability 2 - 50 50 100
08PGGM033 MBA240403 Disaster Management 2 - 50 50 100
08PGBA085 MBA240420 AI & Deep Learning 2 - 50 50 100
08PGBA117 MBA240421 Business Application IoT 2 - 50 50 100
08PGGM032 MBA240425 Dissertation 6 - 0 300 300
08PGGM047 MBA240426 Edx 4 1 - 50 0 50
Total 17 - 300 550 850
Specialisation Core
08PGBA090 MBA240422 New Age Digital Marketing 2 Digital Marketing And Business Analytics 50 50 100
08PGBA096 MBA240423 Optimization Techniques for Business 2 Data Science And Business Analytics 50 50 100
08PGBA075 MBA240424 Product Marketing & Launch 2 Product Management And Business Analytics 50 50 100
Total 6 - 150 150 300

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM004 MBA250101 Business Statistics 3 ALL 75 75 150
08PGFM019 MBA250102 Management Accounting 3 All 75 75 150
08PGGM048 MBA250104 Microeconomics 2 All 50 50 100
08PGOM002 MBA250105 Operations Management 2 All 50 50 100
08PGHR029 MBA250106 Organisational Behaviour 2 All 50 50 100
08PGGM015 MBA250107 Business Research Methods 2 All 50 50 100
08PGMM001 MBA250108 Marketing Management 2 All 50 50 100
08PGGM052 MBA250109 Principles and Practices of Entrepreneurship 2 All 100 0 100
08PGHR042 MBA250110 Fundamentals of Human Resource Management 2 All 50 50 100
08PGGM050 MBA250115 Indian Knowledge System 1 All 50 0 50
08PGGM051 MBA250116 Project Based Learning 1 All 25 25 50
08PGGM049 MBA250117 Holistic Development- Health & Wellness 0 All 0 0 0
Total 22 - 625 475 1100
Specialisation Core
08PGBA119 MBA250124 Programming for Managers 2 All 50 50 100
08PGBA120 MBA250125 Introduction to Digital Marketing 2 Digital Marketing and Business Analytics 50 50 100
08PGBA121 MBA250126 Business Information System 2 Data Science and Business Analytics / Product Management and Business Analytics 50 50 100
Total 6 - 150 150 300
Generic Elective (Select any 2 from 4 courses)
08PGBA122 MBA250127 Business Modelling using Spreadsheet 2 All 50 50 100
08PGGM001 MBA250128 Business Communication 2 All 50 50 100
08PGGM053 MBA250129 Business, Government and Society 2 All 50 50 100
08PGGM054 MBA250130 Management concepts and Applications 2 All 50 50 100
Total 8 - 200 200 400

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Generic Core
08PGFM005 MBA250201 Financial Management 3 All 75 75 150
08PGGM024 MBA250202 Strategic Management 2 All 50 50 100
08PGGM056 MBA250203 Macro-economics 2 All 50 50 100
08PGBA123 MBA250204 Business Analytics 2 All 50 50 100
08PGGM058 MBA250214 Sustainability Management 1 All 50 0 50
08PGGM057 MBA250215 Holistic Development- Professional Etiquettes 0 All 0 0 0
Total 10 - 275 225 500
Specialisation Core
08PGBA106 MBA250228 Data Wrangling with SQL 2 All 50 50 100
08PGBA124 MBA250229 Statistics for Machine Learning 2 All 50 50 100
08PGBA125 MBA250230 Big Data Engineering 2 Data Science And Business Analytics 50 50 100
08PGBA126 MBA250231 Multivariate data analysis 2 Data Science And Business Analytics 50 50 100
08PGBA127 MBA250232 E-commerce Environment 2 Digital Marketing And Business Analytics 50 50 100
08PGBA128 MBA250233 Digital Business Strategy 2 Digital Marketing And Business Analytics 50 50 100
08PGBA071 MBA250234 Product Design And Prototyping 2 Product Management And Business Analytics 50 50 100
08PGBA070 MBA250235 Fundamentals In Product Management & Product Strategy 2 Product Management And Business Analytics 50 50 100
Total 16 - 400 400 800
Generic Elective (Select one SAP course of 4 credits, one 2-credit course, and one 3-credit course) or (Select three non-SAP courses of 2 credits each and one 3-credit course)
08PGBA072 MBA250239 SAP - Analytics Cloud 4 Data Science And Business Analytics 100 100 200
08PGOM061 MBA250242 Quantitative Techniques 3 ALL Except Operations 75 75 150
08PGOM032 MBA250244 Supply Chain Management 2 ALL Except Operations Batch 50 50 100
08PGBA133 MBA250246 Data Visualization for Business 2 NON-SAP 50 50 100
08PGGM059 MBA250247 Legal Aspects of Business 2 NON-SAP 50 50 100
08PGGM060 MBA250248 The Art of Storytelling 2 NON-SAP 50 50 100
08PGGM061 MBA250249 Managerial Mindset 2 NON-SAP 50 50 100
Total 17 - 425 425 850
Specialisation Elective (Select any 2 from 5 courses from respective Specialization)
08PGBA082 MBA250266 Blockchain Technologies 2 Data Science and Business Analytics 50 50 100
08PGBA130 MBA250267 IT Risk Management 2 Data Science & Business Analytics 50 50 100
08PGBA086 MBA250268 Search Engine Optimization 2 Digital Marketing & Business Analytics 50 50 100
08PGBA087 MBA250269 Email Marketing and Mobile SEO 2 Digital Marketing & Business Analytics 50 50 100
08PGBA091 MBA250270 Product Engineering 2 Product Management & Business Analytics 50 50 100
08PGBA131 MBA250271 Product Roadmapping & Lifecycle 2 Product Roadmapping & Lifecycle 50 50 100
08PGBA104 MBA250272 Cloud Computing & IoT 2 All 50 50 100
08PGBA080 MBA250273 Web & Social Media Analytics 2 All 50 50 100
08PGBA132 MBA250274 Cyber Intelligence 2 All 50 50 100
Total 18 - 450 450 900

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM028 MBA250301 Summer Internship 6 All 150 150 300
08PGGM062 MBA250302 Research Paper Writing 2 All 50 50 100
08PGGM021 MBA250303 Design Thinking 2 All 50 50 100
08PGGM063 MBA250314 Holistic Development- Holistic Quotients 0 All 0 0 0
Total 10 - 250 250 500
Specialization Core
08PGBA134 MBA250330 Applied Machine Learning 2 All 50 50 100
08PGBA105 MBA250331 Statistical Data Analysis Using R Package 2 All 50 50 100
08PGBA114 MBA250332 Forecasting for Business 2 All 50 50 100
08PGBA107 MBA250333 Big Data Analytics 2 Data Science and Business Analytics 50 50 100
08PGMM045 MBA250318 Marketing Analytics 2 Data Science and Business Analytics 50 50 100
08PGBA135 MBA250334 AI & Automation in Product Management 2 Product Management and Business Analytics 50 50 100
08PGBA136 MBA250335 IT Strategy and Consulting 2 Product Management and Business Analytics 50 50 100
08PGBA137 MBA250336 Social Media Analytics 2 Digital Marketing and Business Analytics 50 50 100
08PGBA138 MBA250337 AI in Digital Marketing 2 Digital Marketing and Business Analytics 50 50 100
Total 18 - 450 450 900
Generic Elective (Select any 1 from 4 courses)
08PGGM033 MBA250338 Disaster Management 2 All 50 50 100
08PGGM064 MBA250339 Indian Ethos and Values for Management 2 All 50 50 100
08PGGM065 MBA250340 Intellectual Property Rights 2 All 50 50 100
08PGBA147 MBA250341 AI in Business 2 All 50 50 100
Total 8 - 200 200 400
Specialization Elective (Select any 4 from 6 courses as per specialisation)
08PGHR055 MBA250313 HR Analytics 2 Data Science & Business Analytics 50 50 100
08PGBA139 MBA250360 Project Management for Analytics 2 Data Science & Business Analytic 50 50 100
08PGBA081 MBA250361 IBM Cognos Analytics 2 Data Science & Business Analytics 50 50 100
08PGBA140 MBA250362 Data Governance & Security 2 Data Science & Business Analytics 50 50 100
08PGFM055 MBA250324 Financial Analytics 2 Data Science & Business Analytics 50 50 100
08PGOM058 MBA250328 Operations & Supply Chain Analytics 2 Operations & Supply Chain Analytics 50 50 100
08PGBA141 MBA250363 CRM and Marketing Automation 2 Digital Marketing & Business Analytics 50 50 100
08PGBA142 MBA250364 Brand Management in Digital Age 2 Digital Marketing & Business Analytics 50 50 100
08PGBA088 MBA250365 Pay Per Click: An online internet model 2 Digital Marketing & Business Analytics 50 50 100
08PGBA089 MBA250366 Text Analytics and NLP 2 Digital Marketing & Business Analytics 50 50 100
08PGBA143 MBA250367 Customer Journey Mapping 2 Digital Marketing & Business Analytics 50 50 100
08PGBA144 MBA250368 Affiliate Marketing 2 Digital Marketing & Business Analytics 50 50 100
08PGOM060 MBA250369 Agile Project Management 2 Agile Project Management 50 50 100
08PGBA094 MBA250370 UX & UI Design 2 Product Management & Business Analytics 50 50 100
08PGBA092 MBA250371 Growth & Scaling 2 Product Management & Business Analytics 50 50 100
08PGBA093 MBA250372 Analytics for Product Management 2 Product Management & Business Analytics 50 50 100
08PGBA145 MBA250373 Digital Product Strategy 2 Product Management & Business Analytics 50 50 100
08PGBA146 MBA250374 Pricing Strategy & Analytics 2 Product Management & Business Analytics 50 50 100
Total 36 - 900 900 1800

MBA Technology Management

Catalogue Code Course Code Course Title Credits Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM067 MBA250401 Dissertation 4 All 100 100 200
08PGGM029 MBA250402 Business Ethics & Corporate Governance 2 All 50 50 100
08PGIB019 MBA250403 Geopolitics in Business 2 All 50 50 100
08PGGM066 MBA250404 Corporate Social Responsibility 2 All 50 50 100
Total 10 - 250 250 500
Specialization Core
08PGBA148 MBA250420 Digital Transformation 2 All 50 50 100
08PGBA149 MBA250421 Applied Forecasting 2 All 50 50 100
08PGBA096 MBA250422 Optimization Techniques for Business 2 Data Science & Business Analytics 50 50 100
08PGBA090 MBA250423 New Age Digital Marketing 2 Digital Marketing & Business Analytics 50 50 100
08PGBA075 MBA250424 Product Marketing & Launch 2 Product Management & Business Analytics 50 50 100
Total 10 - 250 250 500

Academic Initiatives

Business Simulation at SBUP integrates CESIM powered real-world decision making into the MBA curriculum. Students experience strategy, finance, operations and marketing simulations that develop leadership, teamwork and business acumen through experiential learning.

Harvard Business Review case studies are embedded across SBUP programs. Faculty trained by IIM Ahmedabad guide students through minor and major cases, sharpening analytical, strategic and decision-making skills.

Coursera provides globally benchmarked courses integrated into Semester III. Students and faculty complete certifications in technical, managerial and interdisciplinary domains supporting lifelong learning.

LinkedIn Learning supports Tech MBA and UG programs with professional certifications in analytics, marketing, product management and emerging technologies, enhancing employability and industry readiness.

Through an MoU with SAP India, students complete 200 hours of SAP training across FI, CO, MM, SD, HR and ABAP modules. Students can apply for global SAP certification, greatly enhancing corporate career opportunities.

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SAS analytics tools are embedded in SBUP’s MBA Tech Management curriculum, enabling students to gain real-world exposure to advanced data analytics, AI-powered decision making and enterprise-grade analytical platforms.